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Data centers are nothing new; big tech companies have been building them for decades.
What is new is the increasing attention being paid to them by local activists and elected officials, and their increasing unpopularity with the public (as shown, for instance, in multiple public opinion
polls).
As the data center sector has expanded across Oregon, the small city of Prineville, in high sagebrush desert about 60 miles east of the Cascade Mountains, has been an early and repeat adopter.
Back in 2010, Facebook broke ground for its first data center in Prineville to take advantage of the cool, dry climate, along with abundant industrial land and power supplies for development. Meta's Prineville hyperscale data center campus has grown into one of the company’s biggest in the U.S.: 11 buildings covering 3.2 million square feet, according to
information provided by Meta.
Apple also operates a major data center in town. Together, the facilities represent total investments of $8 billion, according to a spokesperson for Economic Development for Central Oregon.
With a hinterland of mountainous pine forests, Prineville and surrounding Crook County once supported half a dozen sawmills running three shifts a day.
But by 2010, Prineville’s timber industry was dying, said Nicole Ramos, regional economist for the Oregon Employment Department. After the Great Recession, “employment in that industry just started to decrease and kept decreasing. It never recovered.”
The county’s unemployment rate approached 20%, and median household income was near the bottom statewide, said Caroline Ervin, Prineville’s director of economic development.
“Prineville, economically and from a community perspective, was dying on the vine,” she said. “We had a declining population. Fast-forward to now, we have a growing population and a thriving community.”
Ramos said unemployment is now at 6% in the county. As of 2024, it had the highest median annual income for private-sector employees in the state — $93,332 per year. |