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Tesla shares closed higher, then jumped after the bell today after Elon Musk’s car company reported better-than-expected earnings. Profits fell last quarter, however, thanks to all the money Tesla spends on artificial intelligence and robots.

Meanwhile, shares in Musk’s other company, SpaceX, took off on solid earnings as it expands from rockets to AI. Is it any wonder that Musk, the richest man in the world, has asked his boards to explore a merger? 

We’ll get into that below, plus a big story about another Musk company, but first let’s go to Prineville, Oregon, a small city that might (might!) give us a look at the economy of the future. — Tony Wagner, newsletter editor
A handout photo of Meta's data center in Prineville, Oregon.
Alan Brandt/Facebook
How data centers reshaped one town’s economy
When Facebook broke ground in 2010, Prineville, Oregon, had a dying timber industry and double-digit unemployment. Now its economy's on a tear, but some residents told Marketplace’s Mitchell Hartman they’ve had enough.
Data centers are nothing new; big tech companies have been building them for decades.

What is new is the increasing attention being paid to them by local activists and elected officials, and their increasing unpopularity with the public (as shown, for instance, in multiple public opinion polls).

As the data center sector has expanded across Oregon, the small city of Prineville, in high sagebrush desert about 60 miles east of the Cascade Mountains, has been an early and repeat adopter.

Back in 2010, Facebook broke ground for its first data center in Prineville to take advantage of the cool, dry climate, along with abundant industrial land and power supplies for development. Meta's Prineville hyperscale data center campus has grown into one of the company’s biggest in the U.S.: 11 buildings covering 3.2 million square feet, according to information provided by Meta.

Apple also operates a major data center in town. Together, the facilities represent total investments of $8 billion, according to a spokesperson for Economic Development for Central Oregon.

With a hinterland of mountainous pine forests, Prineville and surrounding Crook County once supported half a dozen sawmills running three shifts a day.

But by 2010, Prineville’s timber industry was dying, said Nicole Ramos, regional economist for the Oregon Employment Department. After the Great Recession, “employment in that industry just started to decrease and kept decreasing. It never recovered.”

The county’s unemployment rate approached 20%, and median household income was near the bottom statewide, said Caroline Ervin, Prineville’s director of economic development.

“Prineville, economically and from a community perspective, was dying on the vine,” she said. “We had a declining population. Fast-forward to now, we have a growing population and a thriving community.”

Ramos said unemployment is now at 6% in the county. As of 2024, it had the highest median annual income for private-sector employees in the state — $93,332 per year.
READ MORE


 
News you should know
Let’s do the numbers
  • Strong earnings from SpaceX and others pulled Wall Street back into record territory today. The S&P 500 closed up 0.6%, less than a point from its all-time high. The Dow rose 0.7%, and the Nasdaq composite jumped 1.1%.

  • Netflix shares lost more than 5% today after a disappointing earnings report. The streamer fired most of its content executives this week as it struggles to keep viewers.

  • Tesla and SpaceX already share personnel, technology, and of course, a CEO. We looked at the potential benefits and drawbacks of combining them into a $3.5 trillion company.
Tech
  • A New Mexico judge ordered Meta to pay $25 billion for misleading users about data privacy. Meta, which settled this case with 47 other states for $17 billion, said it would appeal.

  • Who slowed down the military’s internet in Ukraine? The Wall Street Journal reported Elon Musk, who runs Starlink, gave the order and discussed it with the White House, which had claimed ignorance.

  • With shares down 90% from their peak, Bumble is going private again, with the help of private equity. 
Politics
  • We’re less than two weeks out from Election Day, and these are shaping up to be the most expensive midterms in history. President Donald Trump and former New York City Mayor Michael Bloomberg just pledged millions more.

  • I don’t need to tell you affordability is the key issue this cycle. Groceries are up 32% since before the pandemic, but not every item has been impacted equally. Check out these charts comparing, say, eggs and butter.

  • “Golden Age” or “Titanic”? With inflation outpacing wages, gas prices surging and consumer sentiment near all-time lows, Trump and Vice President JD Vance are striking different tones on the economy.
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QUOTE OF THE DAY
“They were able to take their kids to a birthday party at an amusement park for the first time. They were able to go out to dinner and get whatever they wanted on the menu. Just little things that really don't show up anywhere in economic data, but to me, kind of made all the difference in these people's lives for the year.”
— Eli Tan, New York Times reporter
What would you do if you were guaranteed about $1,300 a month for an entire year? Those were the terms of a Google-funded universal basic income pilot program in the Bay Area.

Times reporter Eli Tan followed several recipients (gift link) to see how their lives changed, and came on our show to talk about whether this kind of UBI could be a viable solution for AI job disruption.
HEAR MORE


President Donald Trump throws a red hat to a crowd.
Harry How/Getty Images
Final note
One more bit of Trumponomics
We told you about the White House’s divergent — you might say K-shaped — framing of the economy right now. Well, the Washington Sun found the price of Trump’s famous “Make America Great Again” hats has outpaced inflation since his first term ended. Gold and silver cufflinks, meanwhile, follow the metals market.
 
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