Prices were rising by 2.7% year-over-year this time in 2025, while workers’ average hourly pay was growing by 4%. Fast forward to now: Prices are rising 3.5% year-over-year, but wage growth has slowed to just 3.2%.
“Consumers aren’t going around doing that calculation,” said Johnny Sawyer, senior research manager at public-opinion firm Ipsos. “But what they do know is that the cost of living is up, and they feel like the economy’s not doing well.”
And employers aren’t under much pressure to increase wages, because workers are staying put, even in the face of anemic raises, said Amy Glaser, senior vice president at staffing firm Adecco.
“Employees are really looking for security,” Glaser said. “And we’ve seen wages slow — you’re not seeing these huge sign-on bonuses.”
So, as purchasing power is eroded, what are consumers doing?
“A lot of people have been forced to dip into savings and take on debt,” Glaser said. |