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Plus: The cost of Brexit, 10 years later. 
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Yesterday we told you about the ever-rising cost of beef, today we’re looking at a bigger-ticket item that’s increasingly out of reach: housing.

Lower-income households are especially burdened with rent and utilities right now, and prospective buyers are swallowing a bitter pill: their generation’s “starter home” costs more than previous generations’ dream home. Keep reading for our coverage of Brexit, which was a decade ago if you can believe it.  — Tony Wagner, newsletter editor

P.S. It’s the last week of Marketplace’s fiscal year, and we’re hoping to get 500 new Marketplace Investors by July. If you can, consider donating in any amount to help keep our public-service journalism free for all.
An arial view of a suburban street.
Jim Watson/AFP via Getty Images
What even counts as a “starter home” these days?
It wasn't that long ago that a typical starter home might have been an urban condo, now Kristin Schwab reports buyers are waiting longer and looking to the suburbs as prices rise.
Inflation is practically everywhere — including the housing market.

A new report from Zillow said the number of cities where a “typical” starter home is worth $1 million or more is at an all-time high: 242. That figure has tripled since before the pandemic.

For what it’s worth, Zillow defines a starter home as “a home in the lowest third of home values in a given region.”

Identifying what a starter home is these days is tricky, because the definition is changing — so much that Susan Wachter, a professor of real estate at The Wharton School, won’t offer a definition. Really, entry-level homes are different depending on where someone lives. There’s no unifying square footage. But Wachter said the price first-time buyers pay is outpacing the overall cost of housing.

“It’s an outcome of the general economic trends that explain why housing prices have gone up overall,” she said.

Land, materials, labor, and appliances have all become more expensive, so builders are building bigger and fancier for better margins.

But it’s not just the market that has changed. Buyers have changed, too. Jessica Lautz, deputy chief economist at the National Association of Realtors, said new homeowners used to buy condos.

“We are increasingly seeing first-time homebuyers look to the suburbs, look to a single-family home, because the age of them purchasing their first home is 10 years older,” she said.

Lautz said people are buying later not only because housing is harder to afford but also because marriage and family formation are happening later. By the time people are ready and able to buy, they want something they can grow into.

“A typical first-time buyer is expecting to live in that home for 15 years,” Lautz said.

That’s twice as long as the historical average.
READ MORE


 
News you should know
Let’s do the numbers
  • An AI sell-off dragged down Wall Street today. The S&P closed 1.4% lower, the tech-light Dow lost just 0.1%, while the tech-heavy Nasdaq tanked 2.2%.

  • Brent crude oil fell again to $76.80. Good thing too, because the U.S. strategic petroleum reserves are at their lowest level in 40 years, and commercial inventories are low too. Gas averaged less than $3.93 a gallon nationwide.

  • The American services and manufacturing sectors both grew in June, though it may be a hedge against future disruption. Other economies aren’t expanding the same way.

  • Before we get new inflation data this week, consider this: In a new survey, 80% of economists see the artificial intelligence buildout accelerating inflation
More on housing
  • The Senate passed an affordable housing bill yesterday, with the House expected to follow and President Trump voicing support. Low-income Americans have been hit hardest by the lack of affordable housing to buy or rent.

  • May new home sales numbers are expected this week. Most builders are offering extra incentives to entice buyers dealing with high interest rates.
Prediction markets
  • Meta, which has long copied key features from its competitors, is reportedly making its own betting app to rival Kalshi and Polymarket.

  • How’d these apps capture so much attention? We told you about Kalshi inserting itself into viral sports moments and now a Wall Street Journal investigation has found Polymarket paid young people to film fake trades and flood social media with undisclosed ads. Here’s a gift link to that story.


QUOTE OF THE DAY
“The costs are pretty hefty. We have all the extra paperwork, the red tape, so this is a whole new language and stress level, because we're, of course, not in control.”
— Samantha Wallace, owner of the London honey stall From Field and Flower
Today marks the 10th anniversary of Brexit, when the United Kingdom voted to leave the European Union. The decision has profoundly reshaped the British economy, and not just for business owners like Wallace, who imports most of her honey. We also got the view from Northern Ireland today, and we’ve been looking at the overall hit to investment, jobs and more.
HEAR MORE
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Join host Reema Khrais and the rest of the "This Is Uncomfortable" team for a virtual meet-up to cross that financial task off your to-do list!
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A woman waves a flag at dusk during a memorial for Charlie Kirk.
Charly Triballeau/AFP via Getty Images
Final note
What’s the First Amendment worth?
At least 600 people reportedly lost their jobs over statements or social media posts they made after political activist Charlie Kirk was assassinated last year. Now NPR reports many of those people are suing over retaliation for political speech — and getting six-figure settlements.
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