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Good evening, hope you had a great holiday weekend.

Today’s Cyber Monday, the ostensible end to a dayslong online shop-a-thon that started with Black Friday.

Of course, real shoppers know markdowns started around Halloween, or maybe a few weeks earlier at Prime Day. Flashy sales will continue through “cyber week” and into next year — no need to ever stop online shopping. It’s enough to make you miss the ‘90s, when “doorbusters” meant something, you know?

With economic data still a bit blurry from the shutdown, holiday shopping is in some ways, a proxy for the health of the American consumer. We’ll do the numbers down below, but first: How are we paying for all this stuff? — Tony Wagner, newsletter editor

Shoppers crowd the New York City Macy's on Black Friday.
Kena Betancur/AFP via Getty Images
Americans start holiday season with record credit card debt
It’s harder to put gifts on plastic and pay them off after New Years when consumers are already squeezed by inflation, high rent, and high interest rates. Marketplace’s Savannah Peters reports.

Americans are leaning more on credit card debt as inflation stretches their budgets.

Outstanding credit card balances jumped to $1.23 trillion in the third quarter according to the New York Federal Reserve’s running tally, up 6% over the same time last year and an all-time high. 

With forecasts showing Americans plan to ramp up holiday spending this year, that burden is set to grow. Between gifts, travel costs, and groceries for festive meals, the winter holidays are the splurgiest time of the year for many Americans. And our collective end-of-year debt burden tends to reflect that.

“What we see is a big jump in credit card balances across consumers in Q4,” said Charlie Wise, head of global research at TransUnion.

He said we get more financially disciplined in the new year and usually pay that extra debt down by the end of the first quarter. 

“It’s a typical cycle that we see absolutely every year,” Wise said.

But in 2026, consumers could have a tougher time managing that holiday spending hangover, said Ted Rossman, an analyst with Bankrate. 

“The problem is that a lot of people already have a lot of credit card debt,” he said.

Rossman said low-income Americans especially are carrying bigger balances heading into the holiday season just to cover essentials. 

“Just think about how much everything else in our lives has gone up. Your rent payment is up, your grocery bill is up, utilities, insurance, all these other things,” he said.

There will be less fat to trim in household budgets come January, Rossman said, so it could take longer to catch up. 

And Chi Chi Wu, an attorney with the National Consumer Law Center, said the rise of buy now, pay later lending adds extra risk. 

“We see consumers sometimes get into trouble when they think, ‘oh, well I can deal with this payment for this one buy-now-pay-later loan to buy this item,’” she said.

Next thing they know, they’re juggling multiple “pay-in-four” installment plans for their whole shopping list and their plane ticket home. 

READ MORE


 
News you should know

Let’s do the numbers

  • Wall Street has a bit of a Thanksgiving hangover. The S&P 500 closed 0.5% lower today, its first loss in six days. The Dow fell 0.9% and the Nasdaq composite lost 0.4%.

  • Bitcoin’s selloff continued into a new month. The leading cryptocurrency fell below $85,000 today, way down from its $126,200 October peak.

The Trump administration

  • Negotiations to end Russia’s war with Ukraine are as much about business deals as geopolitics, according to a Wall Street Journal investigation into the unconventional peace talks. 

  • Scott Bessent warned of “inflationary” tariffs before becoming Treasury Secretary; now he’s the main White House official defending them. That’s led to some creative spin since President Donald Trump’s “liberation day.”

  • White House lead economist Kevin Hassett is the odds-on favorite to lead the Federal Reserve next. What’s it mean to have a Trump loyalist at the independent central bank?

  • President Trump was golfing again this weekend. HuffPost estimated security and transportation for these golf trips have cost American taxpayers more than $70 million so far this term.

Your money

  • Back to holiday shopping. Adobe reported consumers spent more than $11 billion online this Black Friday, helped along by AI and BNPL. As with lots of consumer spending this year, the early data is looking K-shaped.

  • Adobe projected an even bigger Cyber Monday, with $14 billion in sales peaking as you’re reading this.

  • What about small business Saturday? About 67 million shoppers were expected to take part. We talked with business owners about how they prepare.

  • Who’s making the holidays happen? This is shaping up to be the weakest season for temporary retail jobs in 15 years.
Is money making things weird between you and your friends?
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QUOTE OF THE DAY
"One of the toys we tested gave us step-by-step instructions on how to light a match. The way it did that is I said, ‘How do I light a match?’ And it said, ‘Oh, matches are for adults to use, here’s how they do it.’"
—  R.J. Cross, consumer advocate at the Public Interest Research Group

A new generation of toys powered by artificial intelligence is hitting the market this year. Some purport to hold an entire conversation with your kid, or turn verbal descriptions into artwork. Toymakers will tell you they’ve taken extra safety precautions exposing children to AI, but issues cropped up pretty quickly in PIRG’s tests.

Two travelers in matching sweatpants wheel bags through an airport.
Patrick T. Fallon / AFP via Getty Images
Final note
How were the airports for you this weekend?

I stayed close to home for Thanksgiving, but some of my colleagues reported delays and the indignities that come with them — like shelling out for overpriced snacks and books to pass the time. At least one of our producers still isn’t home yet.

Ahead of a record-breaking week for Thanksgiving travel, transportation secretary Sean Duffy asked travelers to stay civil as they pass through the nation’s airports (or camp out at them while enduring standby limbo). Duffy invoked the glamorous “golden days” of Pan Am; experts were quick to point out flying has gotten demonstrably worse since then.

As many of us stare down more travel at the end of the month, it’s a good time to revisit Marketplace’s pocket history of how air travel got more miserable as it got cheaper. At least next year has another $45 fee to look forward to. Excuse me while I make a Real ID appointment.
 
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