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The stock market hit a new all-time high, but President Donald Trump and Chinese President Xi Jinping got all the attention today as they met for highly anticipated talks surrounded by big-name tech CEOs. We’ll tell you what to expect from their discussions. Also, traditional TV is turning to AI for real-time ads and rents are falling — along with beer sales. 

All that below, but first: Retail sales rose in April from March. Consumers drive the American economy, and they are resilient, but how much more can they afford to spend? — Carrie Barber, newsletter editor
A woman looks at couches in a furniture store.
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Retail sales and inventories are up, but consumers and retailers are cautious
The jump in sales is really about stuff getting more expensive, not about more stuff getting sold. Marketplace’s Daniel Ackerman explains.
Retail sales rose 0.5% in April from March, and they’re up nearly 5% from last year, according to the latest Census Bureau data. That was true even when stripping out sales in volatile categories like cars and gas.

As sales are growing, so too are business inventories, which were up 0.9% in March compared to February.

Those headline numbers look decent on the surface. But in case you needed the reminder: Prices are high.

They’re also rising fast, according to this week’s inflation data. The jump in the headline numbers is really about stuff getting more expensive, and not about more stuff getting sold. That means hard choices for consumers.

“Opting out for some items while they're purchasing others and just being extremely edited in the way that they're shopping,” said Jessica Ramirez, co-founder and managing director of the Consumer Collective.

That could mean a summer road trip instead of a long-distance flight, Ramirez said. But even the basics are putting a dent in wallets and bank accounts.

“Fifty-nine percent of consumers say they are dipping into savings to cover their everyday expenses,” she said.

That puts a big question mark on how much consumers will be able to keep spending in the months to come. If retail sales do fall off, the stores don’t want to be left holding the bag. So they’re not exactly packing their storerooms, said Jason Miller, a professor of supply chain management at Michigan State University.

“ Retailers have dialed in inventories relative to where their demand is right now,” he said, adding that it should hold true over the summer. “We can expect caution from retailers over the coming months because they're just not sure where that consumer is going to be at.”
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News you should know
Let's do the numbers
  • Tech profits helped push Wall Street to more records today. The S&P 500 climbed 0.8% and the Nasdaq added 0.9%, both records. The Dow rose 0.7%, topping 50,000 points for the first time since the Iran war began.

  • Inflation is spiking, so why is rent falling? Median residential rents across 50 of the country’s biggest metro areas fell 1.7% in April from a year earlier. It’s a matter of supply and demand.
  • A barrel of Brent crude oil rose to $105.72 today. A gallon of regular gas edged up by 2 cents from yesterday, averaging $4.53 .

Your money
  • Don’t expect mom-and-pop shops to save you from high prices. Watch our own Nancy Marshall-Genzer tell you why in 90 seconds.

  • Big linear TV companies are trying out AI agents that buy and sell commercials in real time . It’s a big change from networks selling ad slots upfront, for specific programs and times.

  • The latest jobs report said 1 in 3 men was out of work and not looking in April. Why is labor force participation among men at a record low?

  • Amazon says it can deliver packages in 30 minutes to more cities starting this week at just $4 for Prime members. Other companies have made that promise in the past. Can Amazon deliver where the rest have failed?


QUOTE OF THE DAY
“The huge [drop in Chinese imports] only leaves you with the stuff we can't substitute for, like rare earths, like pharmaceutical components. So, you know, recoupling from here only makes sense.”
— Adam Posen, president of the Peterson Institute
President Donald Trump’s tariffs reduced the flow of Chinese goods into the U.S. to a trickle, but American manufacturing didn’t benefit, Posen told Kai Ryssdal on today’s “Marketplace.” Inflation is accelerating and the country is still dependent on China for some key products. Trump is in China meeting with President Xi Jinping to discuss trade, Taiwan and the Iran war. Posen shared more insights on what to expect from the talks.
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People stand in line at a convenience store checkout. One man is holding a 12-pack of Coors Light.
Scott Olson/Getty Images
Final note
It’s 5 o’clock somewhere, and $5 a gallon nearly everywhere
Rising gasoline prices appear to be quenching American’s thirst for beer. Annual sales by volume fell 6.3% for the week ending May 2, according to Nielsen. It was even worse for convenience stores, which rely on drivers popping in to grab a six-pack or a snack. Yearly sales fell 9% in late April and early May. Gas prices are up more than 50% since the Iran war started, just about the top economic concern for Americans. But it looks like they won’t be crying in their beers
 
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