“There’s always been this race to the bottom in terms of pricing,” said Ann Cantrell, associate professor of fashion business management at the Fashion Institute of Technology. “And this is what happened in Bangladesh.”
The race to the bottom in pricing meant a race to the bottom at the factories where clothes are made.
“The thing that’s really hard with fashion is not only is it one of the least-regulated industries in the world, but it’s also very human-centered,” Cantrell said. “Like the armhole of our shirt or details on a dress, they are still done by humans.”
“I mean, brands are just trying to exist,” Cantrell said.
Companies needed cash, and private equity firms rushed in. Cantrell said investors demanded bigger returns over better missions. The optimism that once filled the industry started fading.
“Selling a good-quality product that is ethically made that’s also going to last a long time is not going to have the same margins,” she said.
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