The U.S. consumer is resilient, unvanquished, indefatigable.
The May retail sales report, out today from the commerce department, says as much. Overall sales were up 0.9% from April, way more than economists expected despite high inflation, high interest rates and geopolitical uncertainty.
Of course, some of that spending comes from soaring gas prices driven by war in Iran. Consumers spent 3.4% more at gas stations in May than they did in April, and 26% more than they did in May 2025. But spending was strong in most other categories too, like furniture and e-commerce.
We’ve seen this pattern repeat over decades.
“When the American consumer is faced with a hit to their real incomes, they tend to absorb that hit, lower their saving rate, and maintain spending levels, rather than cut back on discretionary spending,” said Thomas Ryan, an economist at Capital Economics.
That’s exactly what happened in April: When gas shot up, the savings rate went down. Kathy Bostjancic, senior vice president and chief economist at Nationwide, told us she expects Americans saved even less discretionary income in May.
“Consumers do feel miserable,” she said. “They’re not happy with higher energy prices.” |