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For years, the size of packaged foods went mostly in one direction: bigger, said Rick Miller, a partner at Big Chalk Analytics, which administered the survey.
“Six packs of Coke turned into 12 packs of Coke turned into 48 packs of Coke,” he said.
Companies make up for selling less of their product by charging a higher unit price, Miller said.
“So you're paying a little bit more per ounce for a smaller portion than you would for a larger portion, but the consumer demand is definitely shifting towards these smaller pack sizes,” he explained. |