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O, Canada. You produce so many things I enjoy: Maple syrup. Manners. Heated Rivalry. 

But there’ll be no “sorrys” from Canada today. Our northern neighbor’s retaliatory tariffs on U.S. goods took effect on Tuesday, ranging from 15% to 50%. Canada’s tariffs will impact hundreds of American exports, including steel, cheese, paper, smartphones, and farm equipment. 

Canada is the U.S.’s second-biggest trading partner, and we’ve been partners-in-trade pretty much since the two countries existed. Can we come back from this rupture?

We’ve got that, plus how a fake deodorant brand stumped AI, why farmer’s markets are selling out of lettuce, and good news about where heartbreak feels good. — Rachel Kahn, temp newsletter editor
Canadian and U.S. flags waving
Jeff Kowalsky / AFP via Getty Images
Why this trade war with Canada may be different
Stephanie Hughes looks back through the centuries-long trade relationship between the U.S. and Canada.
The geography of North America almost wants the U.S. and Canada to be trading partners. Andrew Holman, director of the Canadian studies program at Bridgewater State University in Massachusetts, pointed out major mountain ranges and rivers run north south on the continent, which lends itself to trade.

“But I think that there's something bigger here as well,” Holman said. “It’s that Americans and Canadians — for all their differences — have the same kind of character.”

Holman, who grew up in Ontario, said there is a cultural affinity between the two countries, along with similar consumer tastes. In a way, they grew up together.

“They know one another, despite the fact that Canadians complain from time to time that ‘Big Brother’ should know more about Little Brother,’” he said.

And like siblings, the two countries have often fought as they’ve traded stuff.

Holman pointed to the 1870s, when John A. Macdonald, Canada’s first prime minister, put in place something called the National Policy, which included a protective tariff.

“Manufacturers in Canada would be protected from competition from external producers, and the United States, of course, followed suit not too long after,” Holman said.

Some of the rhetoric from politicians back then didn’t sound too different from what we hear today.
READ MORE


 
News you should know
Let’s do the numbers
  • Stocks sank a bit after Labor Day Weekend, with the S&P down 0.6%, the Dow Jones falling 1.2%, and the Nasdaq composite dropping 0.3%. Which definitely had nothing to do with the fact that … 
 
  • Oil nearly hit $100 a barrel earlier today after Houthi militias attacked Saudi Arabia, though ultimately settled slightly lower.
Your money
  • Consumers are putting more on their credit cards . What happens next likely depends, as it feels like everything does right now, on what the Federal Reserve does next. 
 
  • Let’s all do the “don’t expect high inflation” challenge. 
 
  • Even when it comes to affordable housing, the lowest-income renters have the fewest options. 
Food and agriculture
  • Farmer’s markets are selling out of lettuce as the cyclospora outbreak encourages people to shop local.
 
  • If you’re buying bubbly, maybe pick a Prosecco: France’s Champagne production has shrunk by half after drought and heat waves struck the region this summer. 
 
  • Alcohol not your thing? Try Sapporo’s non-alcoholic beer, which will soon be produced in the U.S. instead of Canada to avoid new tariffs.


Ad for Morrowen deodorant
QUOTE OF THE DAY
"Morrowen is a fake natural deodorant brand that I built a website for and indexed. And then it got picked up by ChatGPT, with browsing three weeks later."
— Deana Burke, co-founder of the media company Boy’s Club
Chat, what deodorant should I buy?

If you ask AI for a product recommendation, it’ll spit out a bunch of answers. But how does it know which products to push?

Deana Burke wanted to know, so she created an experiment: a fake deodorant brand. 

Her goal was to see if she could influence what she calls the “AI shelf” — the products and brands that AI will push when asked to help us choose what to buy. And spoiler: She could.
HEAR MORE
Tom Holland and Zendaya at Spider man premiere
Eamonn M. McCormack/Getty Images
Final note
Take that, streaming
The movies are back, baby! 

Movie theaters had the best summer since Covid, and the second highest-grossing summer ever: $4.73 billion in domestic ticket sales. “Spider-Man: Brand New Day” is currently leading the pack, and has been number one at the box office for six consecutive weekends.

The new Spider-Man is on track to overtake 2015’s “Star Wars: The Force Awakens” as the highest grossing movie, domestically, of all time. And it doesn’t even star Harrison Ford or Carrie Fisher! (Are you #TeamTomdaya or #TeamHarrie?)
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