That's because Netflix is ending its pursuit. How this deal ultimately shakes out will change the streaming landscape, and it’s happening at a time when companies are fighting for market share and trying to prove they can be profitable.
There are many content providers, accessed many different ways, and subscription prices are rising. Sarma said viewers are starting to pick and choose.
“You’re seeing consumers binge-watch stuff that they find interesting and then drop that service for a short amount of time. You’re seeing seasonality with the services that have the NFL,” he said. There are too many players in the industry for all of them to make money. It’s why Ross Benes, a senior analyst at eMarketer, said more consolidation is coming. |