If you are planning to spend money online this holiday season, stay vigilant against a multitude of scams that range from fake delivery texts to ads for nonexistent products. Now is the time to be especially careful when a deal looks too good to be true. Experts warn that we should be particularly cautious if we are among the
100 million Americans expected to shop directly on social media.
“A lot of those advertisements are essentially fake brands which are being marketed,” said Abhishek Karnik, director of threat research and response at McAfee. Watch out for fake celebrity endorsements generated by artificial intelligence, he said, along with sales on hot items that seem too good to be true and retailers asking for cryptocurrency or gift cards as payment. Because often, “the product doesn’t exist, it doesn’t ever get delivered to you. Or if it does get delivered, it could be of substandard quality,” Karnik said. According to the AARP, a Marketplace sponsor, about
82% of consumers have fallen victim to a scam in the past year. |