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Hi, hope you’ve had a great week. We talk a lot about economic uncertainty at Marketplace, and it’s something we’re feeling ourselves in the last few weeks of 2025. Public media lost all federal funding a couple months ago, and I’ll be honest: It’s already impacting Marketplace. We're working with fewer resources, and under greater pressure.

We're committed to bringing you the very best business reporting without paywalls or corporate influence, but that means we rely on support from our listeners to make it accessible for everyone. So if you can, consider a donation to Marketplace this month. Find more info (and some pretty great thank-you gifts) here.

Now, to the news. In this week’s issue we’ll check in on the state of remote work,  meet young people using social media to help each other out of debt, and explore contradictions in the snack industry. Plus: Did you get your Spotify Wrapped? Are you sure every artist on there is real? — Tony Wagner, newsletter editor
A man pets his dog while working remotely
Andrew Caballero-Reynolds/AFP/Getty Images
Is remote work dying?
Meta, Amazon, and Dell all recently pushed more workers to go back to the office five days a week — but data shows remote workers get a lot done. Marketplace’s Sabri Ben-Achour reports.

Meta is sending its Instagram unit back to the office five days a week. Amazon, AT&T, Boeing, and Dell are pushing for more in-office work too. And some industries like finance have hauled their staff fully in for a few years now. Does this mean work from home … is dying?

At this point there is a lot of data and a lot of research on the costs and benefits of working remote.

“The remote worker is a very productive worker,” said Gabriela Mauch, head of the Productivity Lab at ActivTrak, a firm that measures and analyzes employee productivity.

In fact, a remote worker is the most productive worker, according to ActivTrak’s data.

“Those employees that are fully remote not only start their day earlier, but their day tends to go longer,” Mauch said.

This matches what a lot of studies show.

“Most research on remote work seems to show positive impacts on the quantity of work that people do,” said Emma Harrington, an assistant professor of economics at the University of Virginia. “Where we start to see more worrisome things cropping in is often the quality of the work.”

Not for everyone, but in certain sectors — and for inexperienced workers in particular.

“Working from home all or most of the time causes software engineers to write buggier code, causes equity analysts to make less accurate forecasts of company earnings,” she said.

But trapping everyone in the office every day for five days a week has costs too. For example, people hate it and they quit. 

“And for companies, quits are hugely expensive,” said Nick Bloom, an economics professor at Stanford University.

The sweet spot for companies, he said, is hybrid work.

“That seems to be about net-zero on productivity, but in studies it reduces quit rates by up to a third,” Bloom said.

READ MORE


 
Stories for the weekend

Your money

  • Start booking your DMV appointment now. Air travelers without a Real ID or equivalent will have to pay a $45 fee next year.

  • “Buy now, pay later” was huge this Cyber Monday, but who really benefits from these loans?

  • Turns out Gen Z thinks of cash very differently than past generations.

Who’s making money in the second Trump era?

  • Trump-branded meme coins and ticker symbol DJT have both fallen sharply since the heady days of… February.

  • But the Trump family is still making hundreds of millions from the presidency. 

  • Paging Potter Stewart: The White House promised “no tax on tips,” but created an exception for pornography. Now the IRS is in the odd position of deciding which performers get a break.

Screen time

  • We told you a couple weeks ago about the multibillion-dollar digital detox industry.Limiting kids’ exposure to screens is big business, too.

  • Americans are holding onto smartphones and other gadgets longer, but that money-saving move can also be a drag on the economy.

  • It’s getting harder to tell AI-generated video from the real deal. We talked with one content creator who sees threats to her livelihood.
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LET'S GO
Doritos on display
Gabe Ginsberg/Getty Images
Consumers say they want healthy options, but their spending says otherwise
PepsiCo is offering a new line of “naked” Doritos and Cheetos, free of artificial flavors and dyes. Will anyone buy them? Marketplace’s Carla Javier reports.

You might notice some Doritos and Cheetos on supermarket shelves look a little different this week. Instead of bright orange and near-neon yellow, customers can now buy a more "pale" version of these crunchy snacks.

PepsiCo is calling the new product line “Naked” because it doesn't contain artificial flavors or dyes. The company is still going to make the original ones, too. Because when grocery retailers offer up something fancy and new, they still have to keep the customer base for the tried-and-true.

When Marion Nestle first heard the news of the dye-free Doritos, she laughed.

Nestle, a professor emerita of nutrition and food studies at New York University, and author of several books, including “What to Eat Now,” said she’s seen this move before.

“Food companies are not social service agencies and they're not public health agencies. They're businesses with stockholders to please, and their first priority is maximizing sales and profits to their stockholders,” she said.

Just because consumers say they want an option doesn’t mean they’ll actually buy it.

“We’ve seen it time and time again, especially with healthier foods,” said food analyst Phil Lempert at Supermarket Guru. “When Campbell Soup reduced the amount of sodium that they had in some of their soups, people stopped buying it.” 
READ MORE
 
ICYMI: Your picks
Here are the Marketplace stories readers clicked on the most in our Daily Wrap newsletter this week. Sign upto get the latest news and numbers in your inbox every weekday evening.
  • How did dollar stores do during this unpredictable year? (Update: They did great, thanks to more high-income shoppers.)

  • A world without plastic 

  • Why bond investors are worried about who will be the next Fed chair 

  • Why the word affordability is everywhere 

  • Why the federal funds rate is predicted to go lower in 2026
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A photo illustration shows screenshots of many of the social media videos described below.
Jordan Mangi/Marketplace
Documenting their debt journeys, one TikTok at a time
As U.S. consumer debt climbs to record highs, social media creators are speaking candidly about a once-taboo topic. Marketplace’s Jordan Mangi reports.

When Ciara Zurita-Jackson started sharing details about her credit card debt with internet strangers last year, she was doing it to hold herself accountable. 

Growing up, Zurita-Jackson wasn’t taught much about personal finance. She had her first child at 17 years old and used credit cards to keep up with bills. For a while, she paid the balances off each month. But after she and her husband bought a house in San Antonio, Texas, their debt began to grow. 

Zurita-Jackson had been the sibling who paid for her family’s Thanksgiving dinner and bought everyone Christmas presents. “I just thought, ‘If I can make the minimum payment, I’m fine,’” she said. 

The balances on their credit cards, mortgage, car, and an ill-advised timeshare ballooned. By September 2024, she had accumulated $72,000 in credit card debt alone. Zurita-Jackson turned to the internet for help. But many of the existing personal finance creators she found were already debt-free, and others didn’t share her experience being a young parent from a low-income background.

“It was really hard for me to find somebody that I gravitated towards,” she said. “I had to make the content that I needed to see.” 

Zurita-Jackson began sharing her own debt journey on TikTok as @ciarastrynabudget_. She posts when she pays down a credit card balance and frankly discusses how she got into debt in the first place. Posting, she said, helps her stay accountable to her ultimate goal: being credit-card debt free.

If you scroll long enough on the personal finance side of TikTok, you’ll find countless videos that start off with, “Time for another debt payoff update!” The creator, almost always a millennial or Gen-Z woman, details her credit card and loan balances, how much she’s paid off so far, and her plan of attack going forward.

Personal finance content is hugely popular on social media — the hashtag “budget” has over one million posts on TikTok alone. But consumer-debt creators are in a league of their own: Rather than telling others how to manage their money, they share content about the highs and lows of their own, often deeply personal, financial situations.
READ MORE
 
SONG OF THE WEEK
"Catching Smoke" by King Gizzard and the Lizard Wizard
The cover art for
Listen to "Catching Smoke" on Bandcamp | Apple Music | YouTube

Listen to "Catching Smoke" on Bandcamp | Apple Music | YouTube

Spotify Wrapped dropped this week, but you won’t see King Gizzard and the Lizard Wizard on any of your friend’s data dumps.

The experimental rock band pulled its 27 (!) albums off Spotify this year to protest CEO Daniel Ek’s investment in a military technology firm. But the void the band left behind was quickly filled with cover versions of their songs, which Spotify misattributed to the band itself.

These doppelganger songs racked up millions of streams (and therefore generated thousands of dollars in royalties) before the newsletter Platformer alerted Spotify, which removed them. Artificial intelligence tools have made it easier to spin up soundalike tracks, and Spotify says it has removed some 75 million of them.

One problem? Platformer notes the spam songs are uncomfortably similar to so-called perfect fit content, stock music Spotify uses to pad out its own playlists and cut royalty costs. For both the streaming service and its users, separating genuine artistry for knock-offs ends up as challenging as “Catching Smoke.”
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