Below is a copy of the latest Marketplace newsletter.
Sign up to receive updates directly in your inbox each Friday morning.
Plus: Who clicks on sketchy online ads? The answer will shock you. 
We hope you enjoy today's briefing from Marketplace. Subscribe to more Marketplace newsletters here.
With all respect to the sailors navigating the Strait of Hormuz, life online can feel like a bit of a minefield right now. 

Artificial intelligence has given both annoying advertisers and malicious scammers new tools to snare us. I don’t use generative AI to make this newsletter; I just haven’t been impressed with the tools Google and Microsoft shove in my face all day, in fact I lose time trying to disable them. Other workers have embraced AI to boost productivity, but we learned this week it’s not necessarily saving them any time or stress.

We’ll dig into all that below, plus some of the other ways AI is changing the way we live. Later, we’ll catch you up on the economic ripple effects of war in Iran, plus new questions for the cannabis industry as the federal government loosens regulations. Have a great weekend! — Tony Wagner, newsletter editor
An illustration shows a woman stressed out at a computer.
Getty Images
AI agents are supercharging productivity, and anxiety, in tech
In the new agentic arms race, there’s a sense you’re falling behind if you’re not “10xing” your output while you sleep. Marketplace’s Meghan McCarty Carino talked with workers who are stressmaxxing while they’re tokenmaxxing.
There’s a new flex in Silicon Valley: It’s not “how big is your headcount,” it’s “how big is your agent swarm?”

In the last six months there have been big leaps in agentic capabilities for artificial intelligence. These programs take a large language model out of the chatbot and set it loose to actually do stuff in the world, like book a flight or delete your junk emails.

Coding agents like Anthropic’s Claude Code or OpenAI’s Codex focus on building software. Then there’s OpenClaw, and its imitators, which let you run agents by messaging them from your phone. They can work autonomously, 24/7, on whatever goal you give them. Though caveat emptor: as with any generative AI, the results can be a bit unpredictable.

Still, you’d think having an army of AI minions might free up some time and make work more chill. Well in Silicon Valley, not so much.

John Huang, a tech industry veteran who runs his own startup investment network, spent the last few months trying to automate as much busy work as he can.
“I have, right now, eight bots running,” Huang said. “So for example, in the morning, at 6 a.m. it goes to Reddit, looks at the top threads and the topics I'm interested in and I told it, ‘By 7 a.m. in my inbox I want a report on the top news items I'm interested in.’”

He has a bot updating his resume and another checking his competitors websites for changes.

Huang used to pay for a human assistant in the Philippines. Now he just pays for tokens — the unit of measurement for AI workloads.

Last month, he hosted a meetup of the agent-curious at a Menlo Park Starbucks, down the road from all the big venture capital firms. A crowd of about a dozen showed up: entrepreneurs, Big Tech workers and hobbyist tinkerers.

“I feel like our whole company should just shut down and focus on this for about a month,” said Kevin Staight, who runs sales strategy for Zime, an AI startup.
At the time, Staight was mostly using agents to organize his emails and write research reports. But he was working on building a custom networking assistant to track who he meets, map connections and prompt him to follow up.

“If I adopt this now I probably have a three- to four-month runway before everyone else catches up,” he said. “And so I want to be ahead of the curve to be more efficient.”

A sense that you’re falling behind if you’re not 10xing productivity, even while you sleep, has taken over the industry, said Nikunj Kothari, a venture capital investor at FPV Ventures in San Francisco.

“Everybody has this feeling of like, ‘Hey, time is the only thing that matters. And in that given unit of time, which we don't get back, how can I have AI do a lot more for me than the next person?’” Kothari said.

He calls the phenomenon “token anxiety.” And he sees signs everywhere in San Francisco — people keeping tabs on their agents during parties, at bars, even while outside touching grass.

“I would see, like, laptops slightly open, and like the warm glow of the light,” while walking through Dolores Park in the Mission district, he said.

Kothari himself is running agents for email, market research and data analysis. He’s replaced his evening Netflix time with Claude Code, dreaming up new tasks to automate just for fun.

“I have two young kids at home, and I felt guilty because I'd be like, ‘Oh, go to bed quickly so I can get back to my computer,’” he said.
READ MORE


 
Your weekend catch-up
More on AI where we work…
  • White-collar workers say they can generate code, pitch decks and memos faster, but AI can’t replace people skills. If you’re good in a meeting, your job might be safer for now.

  • Gallup found AI use in the office nearly doubled from 2023 to 2025. One in 5 public employees said they use AI tools at least a few times a week. 

  • Some marketers say their bosses have come to trust AI over humans, even for creative work. 
…and where we eat.
  • Where can I find vegan brunch? Yelp is feeding hundreds of millions of reviews into a chatbot to help prospective diners get answers sooner.

  • One company says drive-thrus manned by chatbots take down orders more accurately than humans. Dairy Queen is trying it out.

  • Starbucks added ChatGPT to its app. One review says the AI made ordering coffee way more difficult. 
Catch up on Marketplace’s coverage of the Iran war
  • The dollar surged after the U.S. and Israel attacked Iran; now it’s falling again.

  • Americans are still spending, even as war and economic uncertainty have dragged consumer sentiment to record lows.
  • Even with the ceasefire, elevated fuel costs will raise prices all through the economy. We followed a bunch of household goods back to the source to see how that happens.
Take the Marketplace news quiz!
Listen to “Marketplace,” test your knowledge, brag to your friends.
LET'S GO
A screenshot showing AI-generated clickbait ads like
Janet Nguyen/Screenshot from FoxSports.com
You’ll never believe why people click on those terrible website ads
A listener wrote in asking who clicks on these odd, omnipresent online ads. Marketplace’s Janet Nguyen found out they really do work.
Many people click on these ads — and the reason may shock you.

You’re probably familiar with these sensationalistic ads at the bottom of web pages — they might show you “shocking” before-and-after photos of celebrities, shill weight loss remedies, or feature grotesque imagery of various skin ailments.

These ads are actually supposed to be low quality and they’re designed to pique the reader’s interest, said Stacy Jones, CEO of the marketing agency Hollywood Branded.

“When people see it, they don't instantly think in their head, ‘Oh, that's an ad.’ Instead, it causes them to have curiosity,” Jones said.

The ads might make claims, “Look at the before and after. Her face literally was falling off, and now she looks like she's 19 years old,” Jones said. These are the same elements that have made outlets like the National Enquirer popular, Jones pointed out.

These ads target universal triggers like fear, presenting you with health hacks, or greed, claiming that they can offer you secrets on how to get rich quickly, said Garrett Johnson, a marketing professor at Boston University.

“These are pretty effective,” Johnson said.
READ MORE
 
ICYMI: Your picks
Here are the Marketplace stories readers clicked on the most in our Daily Wrap newsletter this week. Sign up to get the latest news and numbers in your inbox every weekday evening.

  • Tesla fought to sell cars direct to customers, and now more carmakers want in

  • As energy shock continues, will more countries turn to price caps on gas? 

  • Why do we only have three major credit bureaus? 

  • In a rapidly developing Vietnam, high-tech industries take root 

  • No matter how you slice it, a tomato is getting way more expensive
A woman walks by a dispensary
Henry Epp/Marketplace
Marijuana's reclassification raises new questions for the cannabis industry
Marketplace’s Henry Epp reports.
The Justice Department downgrading some marijuana products from Schedule I drugs, the same level as heroin and LSD, to Schedule III, which is the same as drugs like testosterone, ketamine, and steroids.

The change applies to medical marijuana regulated under state licenses and could mean a major tax break for some cannabis businesses.

Anyone who sells Schedule I substances can’t deduct business expenses from their taxable income. That’s had a big impact on cannabis companies, according to Victoria Litman, a visiting professor of law at Roger Williams University.

“So you can't deduct the rent, or the salaries of your employees, or most of the things you need to run your business,” she said.

Cannabis businesses often end up with a really high effective tax rate — upwards of 70%, Litman said. But now, medical cannabis companies may be able to deduct their business costs.

That could free up a lot of cash, said Scott Greiper, CEO of Viridian Capital Advisors. “You're able to redeploy that former tax payment into scaling your business, hiring more people, standing up another store.”

Things could get complicated, though, Litman noted, because many cannabis retailers have licenses for both medical and recreational sales.
READ MORE
Travel in Tuscany with David Brancaccio!
Step into the world of the Medici, the formidable banking family whose influence helped transform Florence into the heart of the Renaissance. This vibrant and culturally rich adventure is for smart, fun and economically curious Marketplace fans, like you!
CHECK OUT THE ITINERARY
 
SONG OF THE WEEK
“Human After All” by Daft Punk
A title card from Daft Punk's music video for
Listen to “Human After All” on YouTube | Apple Music | Spotify

As humans have integrated artificial intelligence into their daily lives, some researchers are concerned AI is doing most of the thinking while our brains atrophy.

But your brain health is none of our business, really; we follow the money around here. Turns out, new research has found AI use in advertising can be a real turn-off for consumers. There’s less impact when the AI is subtly deployed, but some companies are already swinging in the other direction: Emphasizing humanity to let customers know their product is authentic, even premium.

There’s a balance to be struck here, one that lets businesses find efficiencies without alienating consumers or employees. We don’t have the answers, there might not even be answers yet, so instead we’ll leave you with this track from our favorite robots who were human after all. 


 
Thanks for reading! If you enjoyed this newsletter, forward it to a friend. If this newsletter was forwarded to you, subscribe to Marketplace newsletters here.

 Got feedback for us? Just reply to this email. We can't get back to everyone, but we read it all.
Terms of use | Your privacy rights | Contact Us | Donate

© 2025 American Public Media Group. All rights reserved.

Terms of use | Your privacy rights | Contact Us

© 2026 American Public Media Group. All rights reserved.